Privacy policy

Privacy Policy

Coast2Coast Scuba Diving Ltd (Trading as Dorset Diving Services)
Last updated: 10/12/2025

This Privacy Policy explains how we collect, use and protect your personal information when you visit our websites, make a purchase, book a course, or interact with Dorset Diving Services.

By using our Site or providing your information, you agree to the practices described in this policy.

1. Personal Information We Collect

We collect information to process orders, deliver diving services, improve our website, and meet legal obligations.

a) Device Information

When you visit our Site, we automatically collect information such as:

  • IP address

  • Browser type and version

  • Time zone

  • Cookies stored on your device

  • Pages you view and interactions with the Site

  • Referring websites or search terms

This is referred to as Device Information.

We collect Device Information through:

  • Cookies

  • Log files

  • Tags, pixels and web beacons

You can learn more about cookies and how to disable them at:
http://www.allaboutcookies.org

b) Order Information

When you make or attempt to make a purchase, we collect:

  • Name

  • Billing address

  • Shipping address

  • Email address

  • Phone number

  • Payment information (processed securely by our payment providers; we do not store card numbers)

  • Items ordered

  • Any notes or information you provide at checkout

c) Course & Diving Services Information

Because we operate a professional dive centre, we also collect information needed for training delivery, safety, and compliance, including:

  • Date of birth

  • Emergency contact information

  • Medical declarations

  • Certification history

  • Course bookings and training records

  • eLearning registration details

This information is required to deliver diving services safely and in accordance with SSI/PADI standards and UK duty-of-care requirements.

d) Contact Information

If you contact us by email, phone, WhatsApp, social media, or via our booking system, we may collect:

  • Name

  • Contact details

  • Nature of your enquiry

  • Any information you choose to provide

e) “Personal Information”

In this Privacy Policy, Personal Information includes Device Information, Order Information, and any information relating to your dive training or contact with us.

2. How We Use Your Personal Information

We use your information to:

Order Fulfilment & Retail Purchases

  • Process and dispatch orders

  • Manage payments and refunds

  • Communicate with you about your order

  • Screen for fraud and security risks

Diving Courses & Training Services

  • Register you on SSI/PADI eLearning platforms

  • Deliver and record training

  • Verify certifications

  • Ensure safety and medical fitness

  • Contact you about schedule changes or course requirements

  • Maintain legally required training records

Customer Support

  • Respond to enquiries

  • Provide after-sales support

  • Manage warranty or repair claims

Marketing (with your consent)

  • Send updates about products, offers, courses or events

  • Provide targeted advertising relevant to diving and our services
    You can opt out at any time.

Improving Our Website

  • Analyse how visitors use our Site

  • Improve layout, performance, and user experience

  • Evaluate marketing effectiveness

3. Sharing Your Personal Information

We share information only when necessary to operate our business.

a) Service Providers

Including:

  • Shopify (e-commerce platform)

  • Payment processors (e.g., Shopify Payments, PayPal, Klarna)

  • Google Analytics

  • Email service providers

  • SSI/PADI eLearning systems

  • Bookwhen (your booking platform)

Each provider has its own privacy policy and processes your data under strict agreements.

Shopify Privacy Policy: https://www.shopify.com/legal/privacy
Google Privacy Policy: https://www.google.com/policies/privacy/

b) Legal Requirements

We may share information to:

  • Comply with UK laws

  • Respond to lawful requests (police, HMRC, insurance investigations)

  • Protect our rights, safety, or property

We never sell your personal information.

4. Behavioural Advertising

We may use your information to show relevant advertising. This includes:

  • Facebook Ads

  • Google Ads

  • Other retargeting tools

You can opt out of targeted advertising:

Or via the Digital Advertising Alliance:
http://optout.aboutads.info/

5. Do Not Track

We do not alter our data-collection practices when your browser sends a Do Not Track (DNT) signal.

6. Your Rights (UK & EU GDPR)

You have the right to:

  • Request access to the personal data we hold

  • Ask us to correct inaccurate information

  • Request deletion of your data (where legally permitted)

  • Object to processing, including marketing

  • Request data portability

  • Withdraw consent at any time

To exercise these rights, contact:
info@dorsetdiving.co.uk

Important Note for Training Records

Diving agencies require us to keep certain training and safety information for legal and compliance purposes. Some records cannot be deleted until statutory requirements are met.

7. Data Retention

We retain information for as long as necessary to:

  • Fulfil orders

  • Deliver services

  • Meet legal, insurance, and training obligations

  • Resolve disputes

  • Maintain accurate business records

Order records, invoices, and training logs are often retained for 6–7 years under UK law.

You may request deletion where legally permissible.

8. Transfers Outside the UK

Some service providers (e.g., Shopify, Google, Meta) store data outside the UK or EU.

These transfers are protected by:

  • Adequacy decisions

  • Standard Contractual Clauses

  • Other lawful safeguards

9. Minors

Our Site and online shop are not intended for individuals under 10 years old.

Diving courses have their own age requirements and require parental/guardian consent for anyone under 18.

10. Changes to This Policy

We may update this Privacy Policy occasionally to reflect operational changes or legal updates. The latest version will always be available on our website.

11. Contact Us

If you have questions, concerns, or would like to make a complaint, please contact:

Privacy Compliance Officer
Coast2Coast Scuba Diving Ltd
T/A Dorset Diving Services
25a Ringwood Road
Poole
Dorset
BH14 0RF
United Kingdom

Email: info@dorsetdiving.co.uk